What I do
| Area | What it means |
|---|---|
| Structure | one owner page per search query, no duplicates between pages |
| Content | facts with a number, date and source — AI models quote those, not adjectives |
| Structured data | company, service and FAQ data that matches the text on screen |
| Access | robots.txt open to search and AI crawlers, llms.txt in place |
| Measurement | rankings, traffic and mentions in AI answers |
How AI search differs from classic SEO
- AI quotes a fact, not a page. “Issuing took 4 hours instead of the promised 15 minutes” gets into an answer; “fast issuing” doesn’t — there’s nothing to check it against.
- The answer has to be on the first screen. The model cuts the first coherent paragraph that answers the question and shows it apart from your site.
- It doesn’t work without your own data. A retelling of someone else’s landing page will be taken from the original source, not from you.
Result: organic vs paid
On a virtual card service website I built SEO from scratch: structure, structured data, CMS collections. According to Yandex Metrica for Jul 22 – Aug 21, 2026, a visitor from search reaches Telegram in 41% of cases vs 20% from ads, and Google organic outperforms Google Ads 2.8 times.
About guarantees
I don’t guarantee placement in AI answers: nobody outside controls those systems. I guarantee work you can check: pages, facts, structured data and regular measurements.